Targeted beauty. Intelligent formulas.

The collection

piani. — Targeted beauty. Intelligent formulas. Five targeted serums, each built around a clear purpose: hydration, balance, brightness, resurfacing, or renewal. A more intuitive way to build a skincare routine around what your skin actually needs.

Hyaluronic Acid Serum

$42.00

Lightweight hyaluronic acid and glycerin serum that replenishes moisture for smoother, plumper skin.

Plump & Hydrate

Hydration Serum

$44.00

Botanical daily serum with Cassia seed extract and glycerin for soft, balanced, comfortable skin.

Comfort & Balance

Niacinamide Vitamin Boost

$48.00

Niacinamide and vitamin C serum that targets dullness, uneven tone, and dehydration in one step.

Brighten & Refine

Glycolic Acid Serum

$52.00

Glycolic acid exfoliating serum with aloe and bilberry for smoother, brighter-looking skin.

Smooth & Refine

Retinol Serum

$54.00

Retinol serum with collagen and hyaluronic acid for smoother texture and lasting hydration.

Renew & Smooth

Compare

Five serums, five distinct jobs

Formula	Hyaluronic Acid Serum	Hydration Serum	Niacinamide Vitamin Boost	Glycolic Acid Serum	Retinol Serum
Best for	Fast, water-based hydration	Daily comfort & balance	Dullness & uneven tone	Uneven texture	Fine lines & renewal
Key ingredients	Sodium Hyaluronate, Glycerin	Cassia Seed Extract, Glycerin	Niacinamide, Vitamin C	Glycolic Acid, Bilberry, Aloe	Retinol, Collagen, Hyaluronic Acid
Primary goal	Plump & Hydrate	Comfort & Balance	Brighten & Refine	Smooth & Refine	Renew & Smooth
AM / PM	AM & PM	AM & PM	AM (or PM)	PM only	PM only
Experience level	Beginner	Beginner	Beginner	Intermediate	Advanced
Pairs with	Hydration, Niacinamide, Retinol	Hyaluronic, Niacinamide, Glycolic	Hyaluronic, Hydration, Retinol	Hydration, Hyaluronic, Niacinamide	Hyaluronic, Hydration, Niacinamide

Hyaluronic Acid Serum

Best for: Fast, water-based hydration
Key ingredients: Sodium Hyaluronate, Glycerin
Primary goal: Plump & Hydrate
AM / PM: AM & PM
Experience level: Beginner
Pairs with: Hydration, Niacinamide, Retinol

Hydration Serum

Best for: Daily comfort & balance
Key ingredients: Cassia Seed Extract, Glycerin
Primary goal: Comfort & Balance
AM / PM: AM & PM
Experience level: Beginner
Pairs with: Hyaluronic, Niacinamide, Glycolic

Niacinamide Vitamin Boost

Best for: Dullness & uneven tone
Key ingredients: Niacinamide, Vitamin C
Primary goal: Brighten & Refine
AM / PM: AM (or PM)
Experience level: Beginner
Pairs with: Hyaluronic, Hydration, Retinol

Glycolic Acid Serum

Best for: Uneven texture
Key ingredients: Glycolic Acid, Bilberry, Aloe
Primary goal: Smooth & Refine
AM / PM: PM only
Experience level: Intermediate
Pairs with: Hydration, Hyaluronic, Niacinamide

Retinol Serum

Best for: Fine lines & renewal
Key ingredients: Retinol, Collagen, Hyaluronic Acid
Primary goal: Renew & Smooth
AM / PM: PM only
Experience level: Advanced
Pairs with: Hyaluronic, Hydration, Niacinamide

Hyaluronic or Hydration?

Hyaluronic Acid Serum plumps skin fast with water-binding hydration. Hydration Serum is the calmer, botanical layer that keeps skin comfortable and balanced every day. Think of Hyaluronic as the surge, Hydration as the steady baseline — many people use both, for different jobs.

Find your serum